常见问题

1. 谁是尼科尔斯研究中心?

We are an independent 市场营销研究 company based in the 旧金山 Bay Area and Central California.

2. 尼科尔斯研究中心进行什么样的研究?

m88体育的许多项目都是传统的焦点小组和面对面访谈. m88体育也进行现场采访, 口味测试, 模拟陪审团和其他类型的研究, 特别是在研究领域不断变化的情况下. 今天, m88体育为客户提供一系列咨询服务,并进行在线学习, 国家研究, 民族志研究, 和更多的.

3. 什么是焦点小组?

A focus group is a qualitative 市场营销研究 technique used when a small group of people participate in a discussion that is led by an experienced moderator. 这是一个在公开论坛/小组中表达想法或关注的机会. And like many locations throughout the world; what happens in a research study stays in a research study!

4. 谁是研究参与者?

Respondents (participants) can be any member of the public who qualifies and agrees to participate in studies. 消费者, 医生, 病人, 看护人, 商业人士, and other special groups of all types are in demand to participate in studies where they are reimbursed with an honorarium, 通常是Visa卡, 感谢他们的时间和意见. 善于表达, committed and punctual individuals who are ready to share their opinions are the best respondents.

5. 研究参与者通过资格认证和参与研究获得了什么?

• 通常参加者会得到补偿, gift or an honorarium to offset any expenses incurred as a result of volunteering to participate.
• An opportunity to meet others in an occupational field or people who might share your personal interests.
• 在小组中与其他个人积极讨论关心的领域.
• Respondents repeatedly tell us that they find our research groups to be interesting and enjoyable.
• Opinions that are heard and considered for future marketing concepts and product development.

6. 我什么时候能收到我的酬金?

Participants receive their honorarium as soon as the research project is completed (immediately at the conclusion of studies conducted at any of our facilities). 对于一些离线或在线学习, we will notify you prior to an invitation that the honorarium will be mailed to your address. 这有时需要两个星期,通常最多四个星期, 虽然一些研究正在进行中(例如.G、三个月、六个月等.), in which case you are usually reimbursed for your time more than once during the study.

7. 如何报销?

酬金的形式因学习的不同而不同. 有时m88体育提供现金或支票, 但通常是用Visa卡, 哪些有六个月的有效期. 付款方式由m88体育的客户和尼克尔斯研究共同决定.

Our Visa cards also offer the option of checking balance and transaction history online at: (http://www.prepaidcardstatus.com)

8. 上次我参加的时候,报销的金额不同. 为什么会有这样的差异?

Our clients generally make the determination on how much the participant honorarium will be. m88体育的一部分责任, 然而, is to guide the client in order to reimburse an adequate amount to offset any expenses you may incur for participating. 酬金取决于参与的时间承诺, 地点和寻找特定目标受众的难度. Clients sometimes also request mandatory participation in pre-group research assignments to be completed before the research interview. 该任务还增加了m88体育的客户愿意偿还参与者的金额.

9. 你的客户是谁??

m88体育的客户希望并且需要在m88体育的大多数研究中保持匿名. 当不需要匿名时,一些客户会透露自己. 然而,为了防止研究偏见,大多数将保持匿名. 正如m88体育保证您的隐私一样, m88体育还必须确保客户的身份在他们的要求下保持保密.

We conduct research for many types of industries and companies including product manufacturers, 组织, 还有广告公司等等!

11. Why do you ask my age, ethnic background, level of education and/or other demographic information?

m88体育的客户要求m88体育邀请一个平衡的, unbiased mix of respondents to participate in their studies in order to best achieve representation of their target audiences.

12. 这项研究到底是关于什么的?

一般的主题通常是提供的. In order to prevent bias, we are not privy to the exact topics and concepts to be discussed.

13. 如果我符合条件,为什么我没有被邀请?

客户可能总共只需要16个受访者. 反过来,m88体育筛选数百人,以找到一个良好的平衡合格的受访者. Sometimes we have already filled a group that you might otherwise qualify to participate in.

We not only have to find qualified respondents but within the pool of qualified participants need to represent a mix of types of respondents who answer similar ways in order to obtain diversity.

14. 我如何取消我已经承诺参与的研究研究?

Our preference is for you to call and speak with a live representative who works at the recruiting office that invited you. 当这样做, reference the project number associated with the study you were invited to and agreed to participate in. Participant attendance to studies is recorded and cancellations may result in exclusion from our database.

15. 什么是“坚定的”承诺?为什么它如此重要?

m88体育要求受访者作出明确的承诺,在邀请时参加. m88体育向客户承诺,每个项目都会有一定数量的受访者. 当受访者错过与m88体育的预约时, m88体育错过了目标,没有机会替代他们. This can lead to serious implications up to a client choosing not to return to 尼克尔斯研究 due to low “show rates”.

以防万一, 请尽快打电话通知m88体育取消预订,以便m88体育另觅替代者. 最重要的是, m88体育希望能够依靠那些已经同意参与的国家, 准时到达, 并为研究做出贡献.

另外, we do track participation and will cease to call habitually late or no-show/no-call participants for future studies.

16. 什么是“等待”状态,为什么我在上面?

A “hold” status means that your answers are a close fit to qualifying but are just out of the parameters of what our client is looking for. It might also indicate that you qualify but that we have already accepted too many respondents who answered like you did. If we have the capacity, we will place your answers on “hold” to present to our client. 如放宽对参加者的要求, 或取消航班, we will potentially call “holds” up until the day of the study to invite them to participate.

Participants on “hold” are not required to hold a spot in their schedule for us and we understand if you are no longer available to participate if you are later approved by our client. Likewise, we are not holding a spot for you in a research study when you are on “hold” status.

17. 我在全国"请勿呼叫"名单上. 你为什么还能打电话给我?

The 市场营销研究 industry is excluded from the national Do Not Call Registry because we do not sell or promote anything. 联邦贸易委员会管理着全国禁止呼叫登记处. 请参阅他们的报告第9页关于市场调查电话.

http://www.ftc.gov/os/2010/01/100104dncadditionalreport.pdf

18. 你如何保护我的信息?

Our proprietary database software has security parameters with limited access to required personnel only who have all signed an NDA and confidentiality agreement as a condition of their employment. We take every measure to protect the security of all personally identifiable information.

We will not mislead a participant regarding the nature of the research or how the information will be used. m88体育非常重视您的个人信息的隐私.

请检查m88体育的 隐私政策页面.

19. 我不想再听到尼科尔斯研究中心的消息了. 你会把我从你的联系人名单上删除吗?

绝对!

请电邮至 remove@www.carlosmingeli.com 取消订阅,给m88体育提供名字, 电话号码, 以及您想要从m88体育的选择加入数据库取消订阅的电子邮件. 你只能代表你自己或你15岁以下的孩子提出要求.

20. 有什么花招? 你在卖什么??

m88体育无条件保证,m88体育永远不会试图销售或推销任何东西给你. 没有花招——m88体育合法地帮助m88体育的客户渡过难关 市场营销研究,但不参与任何直接销售或市场营销.